Annual Tobacco Documents Workshop: Putting the Tobacco Industry's Words to Work for You. |
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The University of California, San Francisco Center for Tobacco Control Research and Education, an inter-disciplinary research community, announces its one-day workshop on using tobacco industry documents for advocacy. | |
Recent Legacy-Sponsored Events |
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Click here to see a list of some of the recent events Legacy has sponsored. | |
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Message From The President Dear Colleague, A report released last month says that more than 1.8 million full-time college students are smokers — a figure that should alarm the public health community, given that tobacco is the nation's number-one cause of preventable death. The report, released by the Center on Addiction and Substance Abuse at Columbia University and funded in part by the American Legacy Foundation®, also reports on binge drinking and drug abuse rates among college students. While rates of daily smoking among college students dropped from 15 percent in 1993 to 12 percent in 2005, recently our nation has seen tobacco-prevention programs suffer from budget cuts in many states. Without programs designed to educate teens on the addictive nature of tobacco and the manipulative marketing tactics of the tobacco industry rates of smoking may once again begin to rise among teens and young adults across the country.
 SELF Magazine's Annual "Work Out in the Park" Proceeds Will Benefit Legacy This spring, women in four major U.S. cities will be able to participate in SELF Magazine's annual outdoor health and fitness festival, "Workout in the Park." Part of the proceeds from the event—celebrating its 14th anniversary this year—will be donated to Legacy. The American Legacy Foundation has a wonderful history with SELF. The publication has been a major supporter of the foundation's mission of creating a tobacco-free generation, and has partnered with us in the promotion of the Circle of Friends® New York Mini10K. A feature story on women from Legacy's Winning Circles program also ran in SELF's November 2006 issue.
truth® Continues to Present Baffling Q's and A's in Documentary-Style Campaign truth® Wonders "What's Up" With the Tobacco Industry Obscuring the Facts About Smoking truth®, the American Legacy Foundation®'s national youth smoking prevention campaign, continues to capture real people's reactions to the marketing tactics of the tobacco industry in the second phase of its truth® documentary campaign. Called "documentary" for the style in which the ads are shot, the television advertisements feature one correspondent and a camera crew investigating the absurdity behind some ideas from Big Tobacco. The first phase of the truth® documentary campaign launched in May 2006 and was on the air through October. In the "Puppet" spot, the roving correspondent dresses up in a full size, brightly colored, plush puppet costume and hits the streets of New York City to demonstrate that children are more attracted to puppets that adults. In 1979, a tobacco company supplied its product to be featured in the G-rated film The Muppet Movie, even after a tobacco executive had said he would avoid advertising directed to young people.
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