truth® documentary Launch
The foundation is gearing up to launch the latest installment of its truth® youth smoking prevention campaign. The newest campaign, truth® documentary, takes a documentary filmmaking approach to capture people's real reactions to the marketing tactics of the tobacco industry. These television spots feature a truth® correspondent with a camera crew investigating the reasoning behind some of Big Tobacco's ideas. Remaining true to the campaign's edgy style, truth® documentary exposes the facts about smoking and the tobacco industry, allowing teens to make informed decisions about tobacco use. The truth® documentary Web site and first TV ad are set to begin airing on May 22, followed by more TV spots, and print and radio components.
