truth® found Print ads Win Prestigious Kelly Award truth®, the foundation's youth smoking prevention campaign, was recently honored with a Kelly Award for excellence in magazine advertising. The Kelly awards are presented by the Magazine Publishers of America and recognize the best magazine advertising of the year. The winning ads, Prison, Homeless and Car Crash, dominated the Public Service Campaign category, winning two out of three awards. The ads are part of the truth® found campaign which ran from January to April 2006 in popular teen magazines such as Vibe, Fader and CosmoGIRL!. Each ad realistically depicts a tragic scene with surprising statistics about tobacco and the tobacco industry on giant orange arrows. In February 2005, the American Journal of Public Health published the results of an evaluation of the truth® campaign, finding that 22 percent of the overall decline in youth smoking during 2000 - 2002 is directly attributable to truth®. In addition, the campaign has been lauded by leading Federal and state public health officials, the Centers for Disease Control and Prevention, and the US Department of Health and Human Services.