Dr. Alma S. Adams 2008 Scholarship Now Accepting Applicants Legacy is again accepting applications for The Dr. Alma S. Adams Scholarship for Outreach and Health Communications to Reduce Tobacco Use among Priority Populations.   truth® Campaign Continues its Winning Streak truth®, the national youth smoking prevention campaign from the American Legacy Foundation®, won the 2007 PR News Non-Profit PR Award in Marketing Communications.   American Legacy Foundation Relocation: New Year, New Space The American Legacy Foundation® will be relocating to a new space at the start of 2008.

Message From The President Dear Colleagues, 2007 was a very productive year for the American Legacy Foundation® and the entire public health community. While there is still much work to be done, significant strides have been made in the fight against tobacco. In late November, R.J. Reynolds announced its decision to discontinue print advertisements in the upcoming year. While the announcement only applies to 2008, getting these ads out of magazines is a positive set. This action comes after a concerted effort by the foundation and others working in tobacco control, urging the company to stop running Camel No. 9 advertisements in women's magazines and to take the brand off the market. You can read more about this effort further in the newsletter. Read Article ...    New Legacy® Report Finds Smokers Cost Medicaid System Nearly $10 Billion In late November, a new study conducted by RTI International and funded by the American Legacy Foundation® found that America's Medicaid system could save nearly $9.7 billion within five years if all Medicaid-using smokers quit smoking. The new report, entitled Saving Lives, Saving Money II, found that effective smoking prevention and cessation programs could cut Medicaid costs by 5.6 percent. Read Article ...    Under Pressure from Public Health Groups, R.J. Reynolds Ends Camel No. 9 Print Advertising R.J. Reynolds Tobacco Company has announced it will discontinue print advertising in 2008 of its cigarette brand. The American Legacy Foundation and more than 45 other public health groups joined together this summer to draw attention to Camel No.9 and call on R.J. Reynolds to remove the product from store shelves. With its stylish packaging and advertising featuring black, bright pink and teal colors, and a name evocative of women's fashion icons, public health leaders maintain Camel No. 9 is plainly targeted to teen-age girls and young women. Read Article ...    R.J. Reynolds under Fire from 8 Attorneys General Eight Attorneys General File Suit against R.J. Reynolds for Master Settlement Agreement Violations On December 4th, attorneys general in California, Illinois, New York, Ohio, Pennsylvania, Washington, Maryland and Connecticut filed lawsuits against R.J. Reynolds, claiming violations of the 1998 Master Settlement Agreement's (MSA) prohibitions against the use of cartoons, brand-named merchandise and related promotional activities in cigarette advertising. The American Legacy Foundation commended the attorneys general - enforcers of the MSA - for their bold and decisive action. Read Article ...    Dr. David Abrams to Lead New Foundation Research Institute Dr. David B. Abrams has been named the Executive Director of the Steven A. Schroeder National Institute for Tobacco Research and Policy Studies at the American Legacy Foundation®. The new Schroeder Institute will be located in Washington, D.C., and collaborate with the Johns Hopkins University Bloomberg School of Public Health in its efforts to advance the science behind social marketing, smoking cessation and tobacco control policy and translate those findings into practice. Read Article ...    A Healthy Resolution During the holiday season, we gather to enjoy the company of family and friends and take the time to spread cheer and love to those we care about. A great way to show your loved ones that you care is to quit smoking this holiday season - or if you're a non-smoker, urge your loved ones to quit. Smokers who have decided to quit smoking for the New Year should take special note. Quitting smoking is difficult. More than 70 percent of smokers say they want to quit smoking, but many lack the information and resources to do it successfully. In addition, tobacco-related disease continues to be the nation's number-one preventable cause of death, causing more than 400,000 people in the United States to die from heart disease, cancers, emphysema and stroke each year. Read Article ...    Focus on an American Legacy® Grantee: a feature on HiTOPS HiTOPS is a non-profit health and education center for adolescents and young adults in Princeton, New Jersey. With the help of an American Legacy Foundation grant, HiTOPS is launching an exciting new program in January called, "iQuit!", which will provide information and support for young adults who want to quit smoking for the new year. The iQuit! program consists of six smoking cessation podcasts that can be downloaded to a home computer, iPod or MP3 device. Each podcast, written by a nurse practitioner, consists of a two or three minute discussion of a key smoking cessation topic that is designed to be both informative and entertaining. Read Article ...