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Under Pressure from Public Health Groups, R.J. Reynolds Ends Camel No. 9 Print Advertising |
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R.J. Reynolds Tobacco Company has announced it will discontinue print advertising in 2008 of its cigarette brand. The American Legacy Foundation and more than 45 other public health groups joined together this summer to draw attention to Camel No.9 and call on R.J. Reynolds to remove the product from store shelves. With its stylish packaging and advertising featuring black, bright pink and teal colors, and a name evocative of women's fashion icons, public health leaders maintain Camel No. 9 is plainly targeted to teen-age girls and young women. Reynolds has not yet announced what it will do with the money previously dedicated to print advertising. But the company has made it clear that it will continue to spend billions of dollars annually marketing its products. In 2005, the most recent year for which figures are available, the tobacco industry spent more than $13 billion marketing its products in the United States. The American Legacy Foundation® will continue to monitor Reynolds' marketing activities closely with a particular focus on marketing to youth, including young women. Smoking affects a woman's reproductive health and increases the risk of infertility, miscarriage, preterm labor, low birth weight, and SIDS. It also increases a woman's risk of heart disease and lung disease, in addition to cancer of the bladder, cervix, esophagus, larynx, lung, kidney, oral cavity, pancreas and pharynx. Lung cancer, overwhelmingly caused by smoking, kills more women than any other cancer, including breast cancer.
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