R.J. Reynolds under Fire from 8 Attorneys General Eight Attorneys General File Suit against R.J. Reynolds for Master Settlement Agreement Violations On December 4th, attorneys general in California, Illinois, New York, Ohio, Pennsylvania, Washington, Maryland and Connecticut filed lawsuits against R.J. Reynolds, claiming violations of the 1998 Master Settlement Agreement's (MSA) prohibitions against the use of cartoons, brand-named merchandise and related promotional activities in cigarette advertising. The American Legacy Foundation commended the attorneys general - enforcers of the MSA - for their bold and decisive action. The MSA prohibits the use of cartoons to market cigarettes and tightly regulates the use of brand name merchandise and related promotional activities. A November 17, 2007, four page insert in Rolling Stone magazine featuring R.J. Reynolds' "Camel the Farm - Free Range Music" campaign was placed alongside cartoon imagery. The ongoing, multi-pronged campaign also features brand-named merchandise and other promotional activities. The recent action taken by the attorneys general comes in response to the "Camel the Farm" campaign. Reynolds' "Camel the Farm" advertising and promotional activities are not isolated events. In 1988, the attorneys general also sued R.J. Reynolds over its Joe Camel campaign - a longstanding R.J. Reynolds campaign clearly designed to appeal to children. The AG's sought to ensure Camel and other cartoon images would stay out of media circulation and away from children's eyes. The state attorneys general previously intervened to stop R.J. Reynolds from marketing candy and fruit-flavored cigarettes to young people. In addition, legal action from the attorneys general put a stop to R.J. Reynolds' Kool Mixx campaign, targeted to urban youth.