EXsm Campaign Launches in Baltimore, Md. EXsm, a new campaign to give smokers who want to quit the tools they need to be successful, launched this month in Baltimore, Md. The Baltimore campaign is the fourth and final test market where EX will run over the next six months. Additional test markets include Buffalo, N.Y., San Antonio, Texas, and Grand Rapids, Mich. EX aims to change the way smokers feel about the difficult process of quitting smoking, and points them to valuable resources to guide their quit attempts. Most smokers in America — 70 percent — want to quit, but in 2000, only about five percent were successful in quitting long-term. EX steers away from preaching to smokers about the reasons for quitting and instead empowers them with free resources and methods that have been proven to increase smokers' chances of quitting successfully. EX tools were designed in collaboration with clinical experts at the Mayo Clinic and with input from former and current smokers who have lived with the struggle of quitting smoking, in order to provide smokers with a realistic approach based on sound research. For more information on EX, visit www.becomeanex.org.