Tracy Reese and American Legacy Foundation® Pave the Runway for Smoking Cessation For years, the tobacco industry has targeted women with images of beautiful, fashionable models in their advertising. Cigarette smoking still permeates the fashion world today, but one designer is making a stand against it. As a non-smoker, Tracey Reese has seen the incredible impact smoking has had on the fashion industry and urges her models not to smoke backstage. She believes that cigarettes should not be seen as a sexy accessory and has a mission to change that misperception and build up confidence in young women so they do not cave into peer pressure or other social influences to smoke. This year, the American Legacy Foundation® continued its partnership with Reese to stamp out smoking. The Foundation was the title sponsor of Reese's Fashion Week show on Sunday, February 4, which features a smoke-free backstage. Recent guidelines set forth by Tracy during her fashion show recognize the health risks associated with smoking, and perpetuate the idea that smoking is not fashionable.