truth® hits Primetime (Primetime Emmy that is!) On July 19, the 59th Primetime Emmy Awards were announced in Los Angeles, and truth® is up for a golden statuette! truth® was named a finalist in the "Outstanding Commercial" category for its "Singing Cowboy" spot, along with such well-known companies as Coca-Cola, Pepsi, American Express, and Cingular. The truth® campaign has previously won an Emmy award for a public service spot, but this marks the first time the campaign has been nominated for a prestigious primetime Emmy award. The awards will be announced Sunday, September 16, at the Shrine Auditorium in Los Angeles. The full list of nominees is below. Outstanding Commercial Animals — American Express • Hungry Man, Production Company Ogilvy & Mather, Ad Agency Battle — Cingular • Park Pictures, Production Company BBDO New York, Ad Agency Happiness Factory — Coca Cola • Psyop, Production Company Wieden + Kennedy Amsterdam, Ad Agency Jar — GE • Traktor, Production Company BBDO New York, Ad Agency Pinball — Pepsi • Partizan Entertainment, Production Company BBDO New York, Ad Agency Singing Cowboy — Truth • MJZ, Production Company Arnold / Crispin Porter + Bogusky, Ad Agency Snowball — Travelers • MJZ, Production Company Fallon, Ad Agency