Legacy e-News, Building A World Where Young People Reject Tobacco And Anyone Can QuitJuly 2007
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Message from the President
Dear Colleagues,

In the July issue of Nicotine and Tobacco Research, a new peer-reviewed study has been released that focuses on misperceptions by women on the leading causes of cancer deaths. The Vice Chair of Legacy's Board of Directors, Dr. Ellen Gritz, of the MD Anderson Cancer Center, and I were lead authors on this research, which found the majority of women (66.7%) inaccurately believed that breast cancer is the leading cause of cancer death among women, whereas only 29.7% correctly indicated lung cancer as the leading cause of cancer death among women. Black women were significantly more likely to indicate breast cancer as the leading cause of cancer death among women as compared to White women.

As we lost another American icon, Beverly Sills, to lung cancer this month, it underscores that more must be done to raise awareness about the nation's number one cancer killer — lung cancer. Our article also found that awareness of anti-smoking messages or advertisements were associated with a higher probability of correctly indicating lung cancer as the leading cause of cancer mortality among women, emphasizing the need for public awareness campaigns like Legacy's partnership with the National Association of Broadcasters — Code Blue for Lung Cancer — that works to educate the public, correct misperceptions and challenge stigmas associated with lung cancer. For more information on Code Blue, visit www.americanlegacy/codeblue.org.

Sincerely,
Healton signature
Cheryl G. Healton, Dr. P.H.
President & CEO
American Legacy Foundation