Moment of truth®: "Singing Cowboy" PSA wins AICP Award On Wednesday, June 6, Legacy's recent Infect truth® campaign ad "Singing Cowboy," was recognized on the Today Show by guest Matthew Miller, CEO of the Association of Independent Commercial Producers (AICP), for winning the organizations Public Service Award. The award applauds the life-saving work of truth® and those at the American Legacy Foundation® who are leaders in the continuous fight against big tobacco. The AICP was founded in 1972 and has since grown into an association representing companies who produce commercials for several different agencies and advertisers in various different media outlets. truth®'s award was announced at this year's AICP award show, The Art & Technique of the American Television Commercial, where commercials are recognized for excellence in creativity and the bringing together of art and advertising to create an outstanding commercial.