truth® Goes to the Movies Movie Theaters Across the Nation to Run truth® Youth Smoking Prevention Ads Moviegoers can expect to receive smoking awareness messages as theatres across the country will be showcasing spots from the highly effective truth® campaign before films. truth® is airing before films throughout February and March in the nation's largest theater chains, including AMC Entertainment, Inc., Cinemark USA, Inc., Regal Entertainment Group and Lowes. The ads began running in January. More than 17,606 screens in 50 states will feature the truth® spot Singing Cowboy in an effort to counter the effects of smoking depictions in movies. Research has proven that on-screen smoking images are a significant motivator for youth nationwide to smoke. "Movies featuring tobacco influence 390,000 new youth to smoke each year. Of this number, a projected 120,000 will later die from smoking. Through placement of our ads in cinemas, we hope to reach hundreds of thousands of families with the important messages about tobacco addiction and the consequences of smoking," said Cheryl Healton, Dr. P.H., President and CEO of the American Legacy Foundation. In addition to these efforts, in October 2006, the Weinstein Company, a major motion picture and multi-media company, agreed to a request made by 41 state attorneys general to key entertainment industry leaders to include anti-smoking PSAs in DVDs, videos and other newer home viewing formats of movies they distribute that depict smoking. The attorneys general also identified four ads from truth® that the studios can immediately use to help counter the effects of movie smoking. The Weinstein Company, the first to agree to this request to insert the PSAs, began with the truth® spot "1200" in its December 2006 release of "Clerks II" on DVD, the February 2007 release of "School for Scoundrels," and the March 2007 release of the Dixie Chicks' documentary, "Shut Up and Sing."