Legacy Grant Helps Power Smoke-Free Movies Movement In an effort to curb the prevalence of smoking depictions in movies, the American Medical Association Alliance, a volunteer branch of the American Medical Association, recently launched a nationwide grassroots campaign to make youth-rated movies smoke-free. The AMA Alliance joins several other public health institutions in endorsing the smoke-free movie principles developed by the Smoke-Free Movies Action Network, an organization aimed at sharply reducing the U.S. film industry's usefulness to Big tobacco's marketing. The Network has called upon movie studios to: Give movies with smoking an R rating Add anti-smoking PSAs to movies with smoking Certify no pay-offs End tobacco brand displays in movies Through a $500,000 grant from the American Legacy Foundation, the AMA Alliance, a 20,000 member organization comprised of spouses of physicians, will initiate a parent-to-parent movement to make all G, PG and PG-13 rated movies smoke-free.