Stephanie Dobbins Joins Legacy's Youth Activism |
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 Stephanie Dobbins, a member of the Cherokee Nation of Oklahoma, has been active in the fight against Big Tobacco since serving as group leader for SWAT (Students Working Against Tobacco) in her native Oklahoma. |
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Legacy Scholarship Benefits Students with Interest in Visual Arts |
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Applications are now being accepted for The Dr. Alma S. Adams Scholarship for Outreach and Health Communications to reduce tobacco use among what the American Legacy Foundation calls "Priority Populations." | |
Westin Talisman "Breathe" Campaign: |
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 The American Legacy Foundation has been named by Westin Hotels and Resorts as the beneficiary from an exciting new cause marketing campaign initiative. |
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Message From The President As We Observe Lung Cancer Awareness Month CT Scans Show Promise In Increasing Survival Rates Dear Colleague, Lung cancer claims more American lives annually than breast, prostate or colon cancers combined. It is fitting that during November — Lung Cancer Awareness Month — a new study in the New England Journal of Medicine was released that shows great promise in the early diagnosis of lung cancer, potentially saving thousands of lives. The study's lead author is Claudia Henschke, M.D. a Professor of Radiology in Cardiothoracic Surgery at the New York Weill Cornell Medical Center. In her research, Henschke found that 85 percent of those diagnosed with lung cancer by CT scans were in the earliest stage of the disease. When diagnosis is followed by prompt surgical removal, the ten-year survival rate for lung cancer patients is 92 percent.
 EXsm Campaign Launches in Grand Rapids, MI EXsm, a new campaign to give smokers who want to quit the tools they need to be successful, launched this month in Grand Rapids, Michigan. The Grand Rapids campaign was created by the American Legacy Foundation and is being piloted locally in partnership with Tobacco Free Partners. Grand Rapids is the third of four test markets where EX will run over the next six months. Additional test markets include Buffalo, New York, San Antonio, Texas and in January 2007 - Baltimore, Maryland. EX aims to change the way smokers feel about the difficult process of quitting smoking, and points them to valuable resources to guide their quit attempt.
CDC Reports Stall in Eight-Year Smoking Decline New research from the U.S. Centers for Disease Control and Prevention's Morbidity and Mortality Weekly Report indicates a stall in the eight-year smoking rate decline among adults in the United States. Tobacco use has fallen overall from approximately 40% in 1964 to 21% in 2005. Over the past six years, nicotine delivery by the most popular cigarette brands has increased by as much as 10%, according to a separate study by the Massachusetts Department of Public Health. In addition to those findings, research from 2000 found that although 70 percent of U.S. smokers report wanting to quit, only five percent are successful over the long term.
Tobacco Industry Smoking Prevention Ads Proven Ineffective A recently released study found that the tobacco industry's smoking prevention ads, are ineffective, at the very least, and the ads were found to increase the likelihood that teens will pick up the life-threatening habit in the future. Impact of Televised Tobacco Industry Smoking Prevention Advertising on Youth Smoking-Related Beliefs, Intentions and Behavior, to be published in the December issue of the American Journal of Public Health, examines the specific effects of tobacco industry "prevention" advertising and finds that the ads provide no benefit to youth, but rather are associated with stronger intentions by teens to smoke in the future. Youth exposure to industry parent-targeted prevention ads was actually found to be associated with a greater likelihood of smoking.
Community Activist Award Call for Nominations The American Legacy Foundation is now accepting nominations for its annual Community Activist Award, to be presented at the fourth annual Legacy Honors event in New York City on March 12, 2007. Legacy is committed to affecting changes in attitudes about tobacco at the community and grassroots level nationwide, and this award recognizes the outstanding work being done in tobacco control at the local level. The Community Activist Award will be awarded to an individual who has demonstrated excellence and leadership in the area of tobacco prevention and control in his/her community.
Hollywood Studio Answers Call to Place truth® Ads in DVDs The Weinstein Company is the first motion picture studio to add a truth® youth smoking prevention advertisement to one of its DVD releases. Attorneys general from across the nation have repeatedly requested that the Motion Picture Association of America and the major motion picture studios show youth smoking prevention public service messages from the truth® campaign as a means of empowering youth to make wise decisions about tobacco use.
Legacy Grant Helps Power Smoke-Free Movies Movement In an effort to curb the prevalence of smoking depictions in movies, the American Medical Association Alliance, a volunteer branch of the American Medical Association, recently launched a nationwide grassroots campaign to make youth-rated movies smoke-free. The AMA Alliance joins several other public health institutions in endorsing the smoke-free movie principles developed by the Smoke-Free Movies Action Network, an organization aimed at sharply reducing the U.S. film industry's usefulness to Big tobacco's marketing.
Sunburst T Launch: On November 1, 2006, the American Legacy Foundation and its partners Avon mark. and Tracy Reese Designs celebrated the launch of the Sunburst T, a fashion T-shirt designed exclusively by Tracy Reese. The event was highlighted by an evening of shopping as Tracy Reese graciously donated 10% of the evening's sales to Legacy. Tracy Reese, Claudia Poccia, President of Avon mark. and Bernadette Toomey, Legacy's Executive Vice President of Strategic Partnerships, spoke at the event, calling on the fashion and beauty industries to de-glamorize smoking and raise awareness about the harmful effects smoking has on women.
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