Legacy e-News, Building A World Where Young People Reject Tobacco And Anyone Can QuitNovember 2006
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Westin Talisman "Breathe" Campaign:

The American Legacy Foundation has been named by Westin Hotels and Resorts as the beneficiary from an exciting new cause marketing campaign initiative. Westin has teamed up with celebrity jewelry designer Mauri Pioppo to create a talisman necklace in support of smoke-free lifestyles. The Renewal Talisman, two silver medallions stamped "Breathe" and "Free", with a clear quartz crystal on a sterling silver chain, provides men and women with a tangible symbol of their commitment to living smoke-free lives, and allows them to show support for loved ones who are quitting smoking. The necklace promotes Westin Hotels and Resorts' commitment to providing their staff and guests with a comfortable, smoke-free environment. The talisman is available exclusively at www.westin.com/store and will retail for $145.00 (women) and $125.00 (men). Profits from the sale of each necklace go back to support Legacy's life-saving work in smoking prevention and helping smokers quit.