truth® Campaign Continues its Winning Ways truth®, the national youth smoking prevention campaign created by the American Legacy Foundation®, was nominated for multiple awards last month in November including three Excellence in Advertising on Radio (EAR) Awards, and an Emmy in the Outstanding Public Service Announcement category at the Humanitarian Award and Public & Community Service Emmy Awards. Two truth® advertisements were nominated for the EAR Awards. The EAR Awards, sponsored by Clear Channel Radio, recognize the best advertising creative in six different award categories with a grand prize of a million dollars of radio airtime. "Song" — from the infect truth® campaign, was nominated in two categories including Best Use of Music and Best PSA/Pro-Bono Spot. "Bears", another radio spot from the infect truth® campaign, was nominated in the Best PSA/Pro-Bono category. "Song" ran from October 2006 to March 2007and features the vocals from the popular truth® television commercial, "Singing Cowboy." In that popular spot, a man dressed as a cowboy rides a horse down a busy city street to meet his sidekick, who strums his guitar to get people's attention. The Singing Cowboy removes a bandanna around his neck to reveal a hole from a laryngectomy. With the help of an electro larynx (a hand-held electronic voice box), he begins singing a song, which begins with the words "You don't always die from tobacco." "Bears", highlights the fact that secondhand smoke kills more than 50,000 people in the U.S. every year. To underscore this fact, the radio spot poses the question: Would people be concerned if there were reports that the same amount of people — 50,000 — died from bear attacks annually? Clear Channel Radio selected 42 finalists out of nearly 1,000 entries for the EAR Awards. truth® was nominated alongside such well-known brands and organizations as BMW, GEICO, and the YMCA. The Emmy-nominated television spots, called "Sodium Hydroxide", "Melting Moms", and "Singing Cowboy" ran from October 2006 to March 2007, also as part of the infect truth® campaign execution. In "Sodium Hydroxide", a group of men remove their shirts and stand in a line in a busy city center. They turn around to reveal their backs, which are covered in thick body hair. truth® teens brush sodium hydroxide on the men's backs as the crowds gather around to view the action. One teen comments through a megaphone: "Sodium hydroxide is a caustic compound found in hair removal products." The teens begin to wipe off the hair with paper towels and the same teen comments: "It is also found in something else." We see a letter on each man's back, spelling out the word "Cigarettes." "Melting Moms" shows a group of ice sculptures shaped like pregnant women, each with a plastic baby inside, set up on a busy street corner. Passersby curiously run their hands over the icy, swollen bellies, and read the placards in front of each sculpture. As the day goes on, the ice starts to break apart and melt until all that remains are puddles of water surrounding plastic baby dolls. The camera zooms in to reveal what the passersby are bending down to read: "Over 30 children lose their moms to tobacco every day." The final shot shows asterisks appear over all the people looking at the babies, followed by text that says: "Knowledge is contagious. Infect truth®." "Singing Cowboy", previously described, attracted nearly 100,000 views on YouTube and was featured on E! Channel's pop-culture round-up, "The Soup."