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American Legacy Foundation and National Association of Broadcasters Collaborate on Lung Cancer Public Service Campaign |
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A new national public health campaign, Code Blue for Lung Cancer, was announced this month on Capitol Hill. The campaign, a collaboration between the American Legacy Foundation and the National Association of Broadcasters, calls attention to lung cancer, the nation's number one cancer killer. Code Blue for Lung Cancer campaign includes a 30-minute documentary film and public service announcements that will be provided to the NAB's 8,300 member stations for broadcast this November during Lung Cancer Awareness Month. This gripping documentary details the devastating impact of lung cancer on four American families, and discusses methods of reducing lung cancer deaths through early diagnosis and by quitting smoking.
The campaign also consists of several public service announcements which will be available in English and Spanish.
One PSA features former President George H. W. Bush who, along with former First Lady Barbara Bush, has been a long-time champion in the fight against cancer since the cancer death of one of their children.
More information on Code Blue for Lung Cancer is available online at www.americanlegacy.org/codeblue.
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