State Attorneys General Appeal to Motion Picture Studios to Add Tobacco Warnings in the Form of PSAs In an effort to curb the effect that smoking imagery in movies has on youth smoking initiation, 41 state attorneys general issued an appeal this month to major motion picture studios: add anti-smoking public service announcements (PSAs) to motion pictures with smoking depictions that are distributed for home viewing. Since a similar, unheeded, request to the studios was made in November 2005, the attorneys general went a step further this time by supplying the studios with three powerful ads from the American Legacy Foundation's award-winning truth® youth smoking prevention campaign: "1200", "Body Bags" and "Shards O'Glass". The ads, supplied at no cost by the foundation, are a potentially effective way to counter the glamorization of smoking in movies, as the efficacy of truth® ads keeping teens from smoking has been proven. According to a study published in the March 2005 issue of The American Journal of Public Health, 22 percent of the overall decline in youth smoking between 2000 to 2002 can be directly attributed to the truth® campaign. Viewing these PSAs before movies containing smoking imagery could help prevent youth from starting to smoke, thus saving countless lives from tobacco-related disease or death.