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Hispanic Heritage Month
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The American Legacy Foundation is proud to join the nation in celebration of Hispanic Heritage Month (September 15th through October 15th.) |
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 Thania Balcorta
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Thania Balcorta, 18, a freshman at the University of California, Davis, has been selected to serve as the Youth Board Liaison to the American Legacy Foundation Board of Directors. |
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 Motion Picture Trailers Aired on T.V. Expose Teens to Smoking
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Although a 1971 advertising ban restricts tobacco companies from promoting their deadly products on television, teens are still being exposed to smoking on television via movie trailers. |
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 Message From The President Federal Court Finds Tobacco Industry Guilty of Racketeering
Dear Colleague,
In a historic ruling last month, a U.S. District Court Judge found the tobacco industry guilty of civil fraud and racketeering. In the groundbreaking decision, Judge Gladys E. Kessler ruled that the Justice Department had proven its case that the tobacco giants conspired for decades to deceive the American public about the health hazards of smoking, the addictiveness of nicotine, the fact that they manipulate the level of nicotine in cigarettes and market to youth, the non-existent health benefits of "light" and "low tar" cigarettes and the dangers of secondhand smoke.

American Legacy Foundation and National Association of Broadcasters Collaborate on Lung Cancer Public Service Campaign A new national public health campaign, Code Blue for Lung Cancer, was announced this month on Capitol Hill.
The campaign, a collaboration between the American Legacy Foundation and the National Association of Broadcasters, calls attention to lung cancer, the nation's number one cancer killer. Code Blue for Lung Cancer campaign includes a 30-minute documentary film and public service announcements that will be provided to the NAB's 8,300 member stations for broadcast this November during Lung Cancer Awareness Month.

EX sm New Campaign Gives Smokers Tools to Quit EX sm, a new campaign created to give smokers who want to quit the actual tools they need to be successful, will launch this month in Buffalo, New York.
The Buffalo campaign, created by the American Legacy Foundation and implemented in partnership with the New York Department of Health and Roswell Park, aims to change smokers' perceptions of quitting by empowering them with valuable resources to help them quit.

State Attorneys General Appeal to Motion Picture Studios to Add Tobacco Warnings in the Form of PSAs In an effort to curb the effect that smoking imagery in movies has on youth smoking initiation, 41 state attorneys general issued an appeal this month to major motion picture studios:
add anti-smoking public service announcements (PSAs) to motion pictures with smoking depictions that are distributed for home viewing. Since a similar, unheeded, request to the studios was made in November 2005, the attorneys general went a step further this time by supplying the studios with three powerful ads from the American Legacy Foundation's award-winning truth® youth smoking prevention campaign: "1200", "Body Bags" and "Shards O'Glass".
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