Legacy Partners with CDC to Bring truth® to More Youth Across the Country Through a three-year, $3.6 million matching grant from the U.S. Centers for Disease Control and Prevention, the American Legacy Foundation will increase its truth® advertising in 41 cities around the country, reaching a broader range of young people in smaller surrounding communities that typically have less exposure to such campaigns. Research has shown that anti-smoking ads that convey thought-provoking, believable messages and evoke strong reactions, elicit higher recall and increased perception of effectiveness among teens. To reach the target demographic of sensation-seeking teens that are most at risk of smoking, ads must be not only memorable, but also be hard-hitting. truth® borrows heavily from actual tobacco industry documents to share the truth at its most basic level, and to educate youth about marketing tactics the industry uses to attract new customers. CDC funds for grant years 2007 and 2008 are being matched 2.1 to 1 by American Legacy Foundation and will continue for an additional year (2009) subject to availability of funds. The federal share of the money accounts for 33 percent, or $2.4 million, of the total funds being used for the truth® or Consequences youth prevention project. The remaining 67 percent will be the matching, non-federal share provided by the foundation, for approximately $4.9 million.